Source

How much do you trust advertising?

Creams, Lotions, Hair care products and make-up usually scream promises at consumers.

  • Wipe off 3 years in 3 days!!!!
  • Eyelashes that go all the way to heaven!!!!
  • Get rid of wrinkles!!!!
  • Visible Cellulite reduction in 4 weeks!!!!

I have to admit that some years ago, I was one of the gullible ones and would gulp these tales of fiction down desperately especially if they were accompanied by a picture of a model that had before and after effects photographed. Can someone spell G-U-L-L-I-B-L-E?

These days, I have made my peace with the fact that there are indeed no miracle cosmetics out there. This is not to say that nothing works. I just won’t pick up a tub of cream thinking that by the time I am done, all my trouble spots will be wiped away as though with a magic wand.  I have learned to overlook the hype and make a decision based on the actual ingredients in the product.

I came across a story some time ago which highlights the extent that cosmetic companies will go to get people to buy their products.  To summarize, it is about a model who is suing Estee Lauder for using her photo for a product that is tailored for older women.  Her photo was aged (career death for a model) so that she would fit their target audience of 45-60 year olds.  You can read the full story here.

Some important things to note from this case are:

  • The model had never used the product prior to shooting this photo so any “before and after” effects were purely photo shopped.
  • The law actually permits this. Estee Lauder will not be prosecuted for misleading people. It is all put down to “marketing”.

 In my next post, I will be discussing what I look out for in product ingredient lists.

14 Comments

PET

Unfortunately people do not learn. Everyone should realise that your skin didnot acquire all the wrinkles, blemishes and what not in a day/week hence how do you intend to get rid of it all in such a short time? Wisdom people, lets apply wisdom as opposed to miracle cosmetics!

Reply
mikki

Beauty Products that do exactly what they are designed to do (in the prescribed amount of time) are few and far between. Even those products that do come with there own side effects. there was a cream I tried to fight oily T-Zone. first week my skin looked nice and matte…by week two I had a peeling nose and redness…
I learned quick to “Shine my eye” at ingredient labels and do my online reviews before testing…

Reply
acmamall

I believe the the evolution of the photoshop changed old strategies of product marketing.. It will be up to the consumer to keep a third eye around to watch out for misleading advertising. Still, in the end consumers eventually wise up.

Reply
amaka's notepad

I can relate with this post more than i want to admit! I have looked for that ‘wonder’ product for so long. At the end, i just find out that i dont even really know what i am looking for! My skin,naturally, is ok the way it is so what is the whole point? i guess i just want to look like them models on mag covers *silly*. I am wiser now though
On the other hand, iu reallythink there should be laws prohibiting cosmetic manufacturers from LYING to the consumer (that is excatly what it is outright lies!) how can they say these things that are false just to get people to do away with their hard earned cash? It is lying AND robbery

Reply

Add Your Comment

  • (will not be published)
  • XHTML: You can use these tags <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

    © 2017 Natural Nigerian. All rights reserved.